The Story

With a singular concentration on the Piedmont region of Italy, The Piedmont Guy has championed a select group of passionate winemaking families for nearly a decade. Ercole is our line of everyday wines upholding our commitment to honoring the work of the unsung heroes of Italy—the grape growers themselves. 

Ercole, whose English translation is Hercules, is only made possible by a generations-old cooperative of local growers in the Monferrato area. Every fall, these men and women cultivate pristine and sustainably farmed fruit, allowing us to make authentic wines that are transmitters of time and place. Small, independent cooperative wineries like this are not only the lifeblood of thousands of small growers across Italy but also repositories safeguarding the native grape varieties and winemaking traditions of their respective regions.

The cooperative behind Ercole works predominantly with old vines ranging from 30 to 50 years old. All participating growers adhere to the European Union rule for sustainable farming known as lotta integrata, or lutte raisonnée, though many are now certified organic. None of these growers use systemic treatments or chemicals, employing only minimal copper and sulfur. Both vinification and bottling are certified vegan.

The place, Monferrato, ranks among the most historic grape-growing areas of Piedmont and is the confirmed birthplace of the Barbera grape. For these reasons, we work primarily with Monferrato’s indigenous grape varieties. The fruit from this increasingly popular area gives us Ercole, a family of wines offering remarkable value.

Enjoy these easy-drinking, value-driven bottlings unconditionally. Salute!


Certified Vegan